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ITEC delivers immersive experiences with the help of Sennheiser and Neumann

ITEC delivers immersive experiences with the help of Sennheiser and Neumann

ITEC delivers immersive experiences with the help of Sennheiser and Neumann
ITEC delivers immersive experiences with the help of Sennheiser and Neumann

Britain – At the world-famous Science Museum in London, the Immersive Technology Experience Center (ITEC) has grown into a state-of-the-art venue created by d&b group, an expert in event technology. The new multi-room hub supports d&b’s future vision of immersive experiences and delivers full sensory engagement through the use of spatial audio, virtual production (VP), virtual reality (VR) and extended reality (XR) technologies. The selection of Sennheiser and Neumann products underlines ITEC’s commitment to audio infrastructure of the highest level.

Sennheiser’s powerful Digital 6000 system is used in the main Immersive Sound & Vision Lab, which houses an XR studio using d&b’s SmartStage solution. “SmartStage is a Virtual Reality broadcast technology for creating immersive broadcast content,” explains George Veys, head of audio at d&b solutions (the service-oriented business entity of the d&b group). “The D6000 system handles all presenter microphones and delivers pristine, high-quality, low-latency audio to the standard we have come to love at Sennheiser.”

evolution wireless G4 IEM systems work with Digital 6000 to transport interruptible foldback audio to the presenters, enabling talkback and audio from remote guests that can be ‘teleported’ to the SmartStage canvas.

“Choosing high-quality, reliable equipment suitable for both broadcast applications and R&D purposes was crucial for ITEC. Our large rental inventory of Sennheiser solutions proves this to us every day and reflects the excellence found across the Sennheiser Group’s entire product range,” Veys continues.

The broadcast audio control room is responsible for ensuring that premium audio is delivered for streaming or wherever the live event is being sent. Known for their excellent impulse response and resolution, Veys notes that “Neumann KH 120 monitors are the gold standard for us. It was an easy decision to use them here, and our team had a blast mixing on them!”

He further emphasizes the important role that Sennheiser has played for them during this collaboration. “Our customers’ work ranges from live sports broadcasts and university lectures to high-level corporate presentations,” says Veys. “The combination of Sennheiser’s industry-leading reliability and product flexibility helps us effectively serve all these markets, making it the obvious choice as one of our key audio partners for the ITEC facility.”

The ongoing relationship that d&b maintains with Sennheiser means that regular support and training is offered by the Sennheiser team. “Just a few weeks ago, some of our engineers went to the new Sennheiser office in Marlow,” says Veys. “While Sennheiser Group products are all incredibly intuitive to use, building relationships between us and manufacturers, both in terms of specifying solutions and staying up to date on their latest technology, is crucial for continued good luck with the products. The talented Sennheiser team is always on the line when we need them. I believe this works both ways and this 360-degree feedback is what keeps them at the top.”

Since ITEC’s official opening in April, there has been much positive feedback about the many benefits the facility will bring to stakeholders involved in d&b’s projects worldwide. It provides them with a place to test ideas with new technology and explore the possibilities available for immersive experiences through sound, video, lighting and multimedia technologies. ITEC will also act as a research and development facility, working with manufacturers to integrate new technologies, trial ideas and participate in a range of education initiatives.

“We are delighted to be working with d&b on this fantastic, versatile space that incorporates the latest technologies,” concludes Kevin Gwyther-Brown, Business Development Manager of Sennheiser. “We believe ITEC will serve as an ideal platform for d&b stakeholders and the wider community to explore the full creative potential of immersive environments, with our high-end Sennheiser and Neumann solutions playing a crucial role in enabling this.”

photos: d&b Group

June 6, 2024