Nestlé Ghana rewards top five distributors with trucks to boost business expansion

Nestlé Ghana Limited, a leading food manufacturing company, has provided its five largest national distributors with trucks to enable them to expand their reach and grow their businesses.

The presentation took place during a short ceremony hosted at the company’s headquarters in Dzorwulu, Accra.

Managing Director of the company Georgios Badaro said at the opening that the company’s focus is on investing directly in the growth of its distributors’ businesses, for mutual benefit.

He expressed confidence that working together would create a cycle that would enable greater investment in the economy to support growth and sustainability while creating jobs for Ghanaians.

Georgios Badaro also addressed the dynamic nature of the business environment and called for greater efficiency in business operations and people development.

He said: “We see the devaluation of the currency and other complications happening, but we will fight it like we always have and win again.”

Corporate Communications and Public Affairs Manager Deborah Kwablah praised the contribution of distributors in keeping the business running.

She noted that through the distributors, the company’s various brand offerings reached warehouses, stores, communities and homes, and as such, this gesture was a demonstration of the company’s appreciation for them.

Announcing the award winners, Jacob Odoi, National Sales Manager of Nestlé Coastal Cluster, described distributors as the engine to reach more consumers. He encouraged distributors to “keep working hard to stay in the game.”

Mrs. Maud Botwe, who received the Best Distributor award, expressed her appreciation to Nestle Ghana, saying the truck would help them improve their business by distributing in bulk.

“This is a big truck compared to what we have, so we can fit the wholesalers who buy more into one car. Sometimes you have to take two or three trucks, and that is expensive, but this one will cost you less,” she noted.

The top five recipients of the 2023 National Distributor Awards are Danmaud Company Ltd, Edcey Company Ltd, Ofram Company Ltd, Lesfam Company Ltd and Awo Nyame Enterprise.

They were assessed using tools with many parameters, including profitability, human resources, warehouse management and efficient distribution.

The five trucks were part of 69 different awards presented to distributors across the country for their achievements in the year 2023.