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Blood, injured children and vomit: SA’s shocking new health campaign

The state government’s new ‘umm…ergency’ campaign aims to get potential emergency patients to consider whether there is another treatment option.

“There’s blood, there’s kids hurting themselves,” Sonya Feldhoff said after watching the video. “Someone is even throwing up.”

Health and Wellbeing Minister Chris Picton said: “Obviously there’s a little bit of gore in the ad to get people’s attention.”