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MixIn by Endeavor extends its digital retail media offering to Meta through partnership with Zitcha – Retail Technology Innovation Hub

The Australian beverage and hospitality company’s retail media arm, MixIn by Endeavor, has partnered with Zitcha to power its external media through Meta’s Managed Partner Ads (MPA).

MixIn General Manager, Martyn Raab, says the partnership will allow suppliers to “close the loop” on how their Meta brand spend impacts advertising performance.

“Leveraging Zitcha and MixIn’s measurements, brands can see the performance of their activities to deliver real insights and campaign measurement,” he notes.

“It means suppliers can buy their Meta social media campaigns through MixIn and see which audiences viewed and interacted with those campaigns. Suppliers can then see if customers have purchased a product from the advertised brand through Endeavor Group channels such as BWS or Dan Murphy’s.”

“It demonstrates a high return on investment through sales data at an anonymized cohort level.”

“And one of the great things about this partnership is that it protects our consumers’ data by never sharing personal information – the platform only sees them as an anonymous user.”